Role
UX/UI Designer
UX Researcher
Skills
Research Analysis
Visual Design
Prototyping
Usability Testing
Team
4 Designers
Duration
12 weeks
Overview
Eventure
An accessible event discovery platform that reduces barriers to social participation for commuter students through comprehensive search, intuitive navigation, and social connectivity.
Problem Statement
Commuter students struggle to discover events and build meaningful connections → fewer accessible social opportunities
Research
Commuting
De-motivates
Peers Incentivize
Participation
Digital Communities
Create Opportunity
Commuting
Limits Opportunties
The time, distance, and location implications of commuting creates mental and physical social barriers
Commonality Creates
Community
Shared interests play a key role in helping students form stronger social communities with their peers
Discovery is
Fragmented
Fragmented event platforms make it difficult for students to identify and access social opportunities
Competitor analysis revealed current platforms prioritize event discvovery or social connectivity, but rarely both
Meetup
Interest-based communities
High costs and monetization of features
Strong local discovery
Eventbrite
Large database for event discovery
Minimal tools for community building
Personalized discovery tab and search tools
Thursday
Curated social event and integrated social features
Primary focus on dating
Less emphasis on shared interests or communities
Solution
People with busy commute schedules need a centralized database for social opportunities that are accessible and support long-term relationship building
User Personas
Sean and Claire share similar goals, but Sean struggles with social-related issues while Claire struggles with schedule-related issues
Ideation
Sean wants to find events that not only align with his interests, but where he can meet people and stay connected
Tailored event recommendations based on user preferences
Integrated social features with direct event and friend messaging
Personalized user profiles
Find and connect with other users
Claire wants to find events that not only align with her scheduling needs, but are easily accessible
Filter search by location, distance, and personal preferences
Detailed event pages with in-depth information
Event reviews for experience reliability
In-app ticketing for convienence
Calendar tool to track events and schedules
Design Challenge
Were we designing for accessible event discovery or commuter specific features?
Our user happy path revealed the task flow from event discovery to event registration were most foundational. Our design focus shifted away from features and towards creating a clear and intuitive event discovery and registration experience
User Task Flow
User task flow reveals social and commuter specific features were not imperative to our UI
Our user happy path revealed that task flow from event discovery to event registration and ticketing were most foundational. Our design focus shifted away from features and towards creating a clear and intuitive event discovery experience
New Design Focus
Event listings and pages
Event registration and ticketing
Messaging feature
Calendar feature
Social Feed
Usability Testing
While UI was considered intuitive, the lack of visual hierarchy and function clarity confused users
During 8 usability tests, users were tasked to find and register for an event based on simulated user preferences. The results revealed our UI lacked key details across the user flow
User Task Flow
User task flow reveals social and commuter specific features were not imperative to our UI
Our user happy path revealed that task flow from event discovery to event registration and ticketing were most foundational. Our design focus shifted away from features and towards creating a clear and intuitive event discovery experience
Search tools were the natural start points for users
4/8 users' first instinct were to use the search filters before manually scrolling through event listings, with users stating the event cards lacked visual prominency and filters lacked organization
Event listings lacked detail and text differentiation
Missing confirmation feedback caused user uncertainty during task flow
4/8 users needed clarification on whether registration was confirmed before proceeding to the next step in the user flow, showcasing we missed a clear confirmation state
Event listings lacked detail and text differentiation
The platform's social interaction capabilities were not effectively conveyed, leaving users confused
Although social interactivity was not part of this test’s task flow, 3/8 users independently asked about these features, expressing how these pages lacked design and function clarity
Event listings lacked detail and text differentiation
Event listings lacked detail and text differentiation
Final Design
Eventure is an accessible platform that helps users discover events and connect socially, using personalized search, intuitive navigation, and social features to lower barriers to participation.
Finding the right event
Filter, browse, then discover
Registering for your event
A simple booking process
Keep track and stay connected
Building community through social connectivity
Design System
Making key components to keep designs consistent and clean
Takeaways
Here are the key takeaways I learned through this project
Validate the problem,
not just the solution
Our early research pointed toward commuter-specific features, but user task flow analysis revealed the real barrier was more foundational. It taught me to keep testing the scope of the problem as research unfolds, not just refine solutions within an assumption I hadn't fully validated.
Uncertainty erodes
trust in the whole flow
Nearly half our users weren't sure their registration had gone through before moving on. It seemed like a minor confirmation state, but it revealed how uncertainty at any single step can undermine confidence in the whole flow
Users will surface
what matters
Some of our best insight came from comments users offered on their own, not from being probed. It reminded me that unprompted feedback often points to the most genuine user needs.
